Resume

Objective

I'm a creative leader with 18 years of experience, passionate about transforming bold ideas into actual, measurable results. I take pride in cutting through the noise using strategic marketing and data-driven insights to craft campaigns that engage and convert. Whether through email, affiliate, or paid social channels, finding innovative solutions that overcome challenges and drive growth. My approach balances creativity with practicality, delivering tangible results in fast-paced environments without losing sight of the bigger picture.

Career Highlights

• Results-driven team leader: Renowned for a tenacious "never take no for an answer" attitude. Adept at navigating challenges and circumventing obstacles to deliver effective solutions and drive success.
• Innovative Brand Builder: Pioneered the development and launch of Wave Rider Nursery's "Signature" product line, resulting in a tenfold increase in sales within 12 months.
• Strategic Campaign Architect: Orchestrated a comprehensive rebranding initiative for Bear Valley Ski Resort, injecting a vibrant energy that boosted visitor numbers and social media engagement.
• Global Creative Leader: Directed the international product build-out for Canva Incorporated, managing cross-functional teams and ensuring cohesive brand identity across all platforms.

Professional Experience

Brand Director | A-ha Media| August 2020 - Current Day

• Lead all creative and strategic direction for branding, marketing, and content production across multiple client accounts.
• Oversee end-to-end project execution, including creating a cutting-edge digital signage product and curating large and small-scale events for various clients, ensuring alignment with brand goals and creative vision.
• Develop and implement brand strategies that resonate with target audiences, driving engagement and measurable growth for clients.

Creative Director | Wave Rider Nursery | June 2020 - August 2024

• Spearheaded brand creation and product launch, achieving exponential sales growth.
• Curated and executed innovative design and marketing strategies, enhancing brand recognition.
• Led a dynamic team in developing impactful campaigns across digital, print, and outdoor media.
• Fostered a culture of creativity and innovation, resulting in award-winning marketing materials.

Creative Director | Canva Incorporated | June 2021 - July 2024

• Directed the development of three distinct brands, overseeing package design, social media, and event marketing.
• Collaborated with product teams to align creative vision with business goals, ensuring seamless design integration.
• Managed international manufacturing, upholding product quality and consistency across global markets.
• Optimized creative budget, maximizing resource impact and fostering external partnerships.

Marketing Director | Bear Valley Ski Resort | August 2019 - April 2022

• Led a vibrant rebranding campaign, significantly enhancing resort visibility and customer engagement.
• Developed and executed innovative marketing strategies, driving a substantial increase in visitor numbers.
• Coordinated branding efforts across international teams, ensuring a cohesive brand experience.

Creative Director | New Earth Logic | April 2014 - May 2022

• Conceptualized and executed branding, marketing collateral, and digital assets.
• Led apparel design and production, social media, and event marketing initiatives.
• Mentored junior designers, fostering professional growth and enhancing team capabilities.

See LinkedIn for complete job history  www.linkedin.com/in/justin-adams-102920229/

Education

• Academy for Creative Media | [2002-2005] | University of Hawaii at Manoa

Skills

• Creative & Strategic Growth: Expert at using creativity and strategic thinking to drive brand evolution, maximize profits, and navigate competitive markets.
• Leadership & Project Management: Proven ability to lead cross-functional teams and maintain project momentum, resolving challenges in fast-paced environments.
• Data-Driven Marketing: Strong analytical skills, leveraging data to inform marketing strategies, optimize campaigns, and track performance.
• Social Media & Emerging Platforms: Skilled in curating and managing social content across platforms, identifying new opportunities to boost engagement.
• Media & Production Expertise: Classically trained cinematographer and media production specialist with 20+ years of experience, delivering high-quality results.
• Communication & Negotiation: Effective communicator with a track record of building partnerships and managing internal and external stakeholders.
• AI & Technology Integration: Proficient in utilizing AI to enhance creativity and streamline design processes, ensuring efficiency and innovation.
• Event Planning & Execution: Expertise in planning and executing seamless events, aligning each detail with brand strategy.
• Trend Identification & Innovation: Skilled at incorporating emerging trends into creative strategies, keeping brands ahead of the curve.
• Cross-Channel Marketing: Experienced in creating cohesive and impactful campaigns across multiple platforms, driving engagement.

Achievements

• Spearheaded the successful build-out of multiple brands, consistently surpassing sales goals, with some achieving up to a 20% year-over-year increase in market share.
• Relaunched Wave Rider Nursery, resulting in a remarkable 1000% increase in sales over 12 months through strategic rebranding, targeted digital campaigns, and optimized customer engagement strategies.
• Led multiple brands to profitability, improving gross margins by 28% through data-driven marketing initiatives and cost-effective content strategies.
• Increased customer acquisition by 40% through cross-channel campaigns, including email, affiliate, and paid social, while improving lead conversion by 25% with enhanced A/B testing and UX optimization.
• Successfully launched and scaled digital signage products for key clients, driving a 35% increase in customer interaction and sales at point-of-purchase locations.
• Oversaw a brand refresh for Bear Valley Ski Resort, boosting visitor numbers by 25% and increasing social media engagement by 50%.
• Collaborated with external partners to streamline marketing efforts, reducing campaign execution time by 25% while increasing ROI across digital channels.

Personal Statement

I thrive on transforming brands into market leaders through simple yet innovative strategies and compelling storytelling. My passion for design and brand building drives me to create experiences that resonate with audiences and deliver measurable results.